I've worked with a number of organisations over the years on their brand and product prtoection strategies. These are typically business initiatives that IT become inevitably and intrinsically responsible for - or at the very least, become heavily involved in.
The key challenge is usually to ensure that the integrity of the products being produced, distributed and sold to the end consumer are not only the genuine article, but also to ensure that the overall brand is protected from social group-think or social media balckmail.
This is not so much about the social media response mechanisms (though it does include it) as the track and trace capabilities as a product moves from manufacture into the hands of the ultimate consumer.
While Forrester doesn't produce a lot of research on this particular topic, I've pulled together some material from various engagements with clients over the years.
Please do help to update this information with your own expereinces and shortlisted vendors and/or any experiences you've had with them. This is definitely an area where peer experiences count.
If you can add to this content, please feel free to contact me. If this material is useful to you, please also let me know!
